Digital Transformation: Challenges and opportunities
Companies nowadays compete in a digital, hyperconnected and globalized world. This has meant a social and technological change that organizations have to adapt both internally and externally. Being digital is no longer an option.
However, from the report “Digitalization as a lever for competitiveness of SMEs”, carried out by the Chamber of Commerce of Spain, it can be extracted that companies still have a long way to go to achieve a higher level of digitalization.
Key factors in the process
Digital transformation is a constant process of transformation at all levels of the company.
As in any process of change, the starting point should be the establishment of objectives and the definition of a progressive action plan to be executed according to the priorities of the company.
For this change to occur, people play a fundamental role. The leaders of the organization must be committed to the digitalization of the company and must transmit this cultural and organizational change to their teams. Involving all workers in the process, making them partakers of the changes and communicating internally how it will affect them, will be decisive for the digital transformation to be successfully implemented.
Finally, it is worth highlighting the importance of aligning technology with strategy and processes in order to achieve digital and organizational objectives.
What are your results?
Although it is a constant process, the results are materialized day by day:
- It improves the transfer of information, both internal and external, since it allows the establishment of common communication and work channels.
- It facilitates the creation of new processes and their implementation throughout the organization.
- New techniques and skills are developed, which have a positive impact on team growth. In this sense, the level of digitalization of companies is one of the key factors in the satisfaction of workers.
- It improves the customer experience because it allows to put it at the center of the strategy, analyzing your needs and adapting your services.
- It reduces physical barriers so that it no longer matters where your partner or client is located in order to collaborate with them.
- It results in an improvement in competitiveness and implies a change in the culture of the organization, both strategic and operational.
In the case of Evolution, the growth of the team, the internationalization of our services and the coordination of relocated workers, made the digitalization of the company increasingly necessary, both with internal and external objectives.
This made us consider the implementation of a business management software. We needed a tool that could glue together the information that the company had been generating in a single channel for years and with common guidelines. We realized that the important thing was not the technology itself, but how that technology helps to make decisions and achieve our goals.
Our digital transformation process has helped us to evolve as an organization, but of course we still have a lot to learn.