In a world as connected as we live in now, the use of smart mobile devices has been established in the market as another tool for the optimization of various industries. Specifically, the transport industry has been positively affected by the use of data analysis, allowing the user to access, among other modalities, public transport in a more efficient way.
Foot Analytics is a pioneer in data analysis based on smartphones. They use big data for their technology and decided to focus on a solution that allows the optimization of means of transport through the analysis of passenger mobility. This allows us to understand how the different profiles use public transport, helping their segmentation and giving a better understanding of how it is used for it. This way, urban mobility planning, fleet optimization and operational costs can be improved.