{"id":2750,"date":"2020-10-27T13:32:37","date_gmt":"2020-10-27T13:32:37","guid":{"rendered":"https:\/\/mmevost.wpenginepowered.com\/success-stories\/kido-dynamics-demographica-es\/"},"modified":"2025-11-25T13:26:41","modified_gmt":"2025-11-25T13:26:41","slug":"kido-dynamics-demographica-es","status":"publish","type":"success-stories","link":"https:\/\/evolutioneurope.eu\/es\/casos-de-\u00e9xito\/kido-dynamics-demographica-es\/","title":{"rendered":"Kido Dynamics \u2013 DEMOGRAPHICA"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>La informaci\u00f3n sobre los desplazamientos de las personas es esencial para la toma de decisiones. Especialmente, en el caso de las industrias que dependen de las pautas de movilidad para poder planificar sus acciones eficazmente. Mientras que los especialistas en marketing&#8230;<\/p>\n","protected":false},"featured_media":2310,"template":"","meta":{"_acf_changed":false},"flags":[104],"program":[46],"sector":[32],"class_list":["post-2750","success-stories","type-success-stories","status-publish","has-post-thumbnail","hentry","flags-ch","program-instrumento-pyme-eic-accelerator","sector-digital-industria-y-espacio"],"acf":{"layouts_cases":[{"acf_fc_layout":"content","content":{"sections_settings":{"section_id":"","section_background":false,"section_padding":"base"},"content":"La informaci\u00f3n sobre los desplazamientos de las personas es esencial para la toma de decisiones. Especialmente, en el caso de las industrias que dependen de las pautas de movilidad para poder planificar sus acciones eficazmente. Mientras que los especialistas en marketing se preguntan cu\u00e1l es el impacto de sus campa\u00f1as de publicidad exterior, los responsables de las <em>smart-cities<\/em> quieren poner en pr\u00e1ctica sus pol\u00edticas de forma eficaz y, por su parte, los gestores de las autopistas de peaje necesitan predicciones sobre los desplazamientos para hacer una planificaci\u00f3n de recursos. En la era de la tecnolog\u00eda de la informaci\u00f3n, contar con instrumentos de predicci\u00f3n fiables se ha convertido en una valiosa ventaja competitiva.\r\n\r\nPensando en estas necesidades, <a href=\"https:\/\/www.kidodynamics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kido Dynamics<\/a> ha desarrollado DEMOGRAPHICA, una soluci\u00f3n de <em>big data<\/em> que analiza los datos proporcionados por los Operadores de Redes M\u00f3viles para predecir las pautas de movilidad de la poblaci\u00f3n cumpliendo con el Reglamento General de Protecci\u00f3n de Datos (RGPD). Inicialmente, el principal objetivo que se plantea para este proyecto es favorecer las decisiones basadas en datos en m\u00faltiples industrias, como las <em>smart-cities<\/em>, el transporte, el turismo o el marketing, entre otras. Sin embargo, debido a la pandemia del COVID-19, el uso de esta tecnolog\u00eda ha ido m\u00e1s all\u00e1, ya que ha sido \u00fatil para predecir los efectos de los desplazamientos en la propagaci\u00f3n de esta enfermedad.\r\n\r\n<a href=\"https:\/\/evolutioneurope.eu\/es\/blog\/kido-dynamics-big-data-movilidad\/\" target=\"_blank\" rel=\"noopener\">\r\nLee la entrevista aqu\u00ed <\/a>"}},{"acf_fc_layout":"media","media":{"sections_settings":{"section_id":"","section_background":false,"section_padding":"base"},"intro":"","section_type":"image","image":2308,"video_type":"mp4","upload_video":"","video_id":"","video_placeholder":"","video_title":"","button":null}}],"layouts":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kido Dynamics \u2013 DEMOGRAPHICA - evolution-europe<\/title>\n<meta name=\"description\" content=\"La informaci\u00f3n sobre los desplazamientos de las personas es esencial para la toma de decisiones. Especialmente, en el caso de las industrias que dependen de las pautas de movilidad para poder planificar sus acciones eficazmente. Mientras que los especialistas en marketing...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evolutioneurope.eu\/es\/casos-de-\u00e9xito\/kido-dynamics-demographica-es\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kido Dynamics \u2013 DEMOGRAPHICA\" \/>\n<meta property=\"og:description\" content=\"La informaci\u00f3n sobre los desplazamientos de las personas es esencial para la toma de decisiones. Especialmente, en el caso de las industrias que dependen de las pautas de movilidad para poder planificar sus acciones eficazmente. Mientras que los especialistas en marketing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evolutioneurope.eu\/es\/casos-de-\u00e9xito\/kido-dynamics-demographica-es\/\" \/>\n<meta property=\"og:site_name\" content=\"evolution-europe\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T13:26:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evolutioneurope.eu\/wp-content\/uploads\/2025\/10\/kido_dynamics_featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/evolutioneurope.eu\\\/es\\\/casos-de-\u00e9xito\\\/kido-dynamics-demographica-es\\\/\",\"url\":\"https:\\\/\\\/evolutioneurope.eu\\\/es\\\/casos-de-\u00e9xito\\\/kido-dynamics-demographica-es\\\/\",\"name\":\"Kido Dynamics \u2013 DEMOGRAPHICA - evolution-europe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evolutioneurope.eu\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/evolutioneurope.eu\\\/es\\\/casos-de-\u00e9xito\\\/kido-dynamics-demographica-es\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/evolutioneurope.eu\\\/es\\\/casos-de-\u00e9xito\\\/kido-dynamics-demographica-es\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evolutioneurope.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/kido_dynamics_featured.jpg\",\"datePublished\":\"2020-10-27T13:32:37+00:00\",\"dateModified\":\"2025-11-25T13:26:41+00:00\",\"description\":\"La informaci\u00f3n sobre los desplazamientos de las personas es esencial para la toma de decisiones. 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